Internet memes seem to be moving towards the smallest sub-cultural groups possible and catching on that way.

- I made Judgmental Bookseller Ostrich as a joke on how there was starting to be an advice animal for every possible field/major/career.

- People who didn’t care about Ryan Gosling care once there’s a blog of him talking about a field of stat-based library science all of 200 people have a degree in.

- Shit Girls Say became Shit every possible racial, religious, and sexual identity say or have said to them.

Like, now it’s not enough for things to be universally funny? If they are micro-funny I feel super-special that someone made them Just For Me and I’m obligated to share/love them?

So memes are getting bigger by getting smaller? The hyper-specification of internet humor? Identity-based memetics? Anybody?