"Online culture, unlike any other medium, was mostly created by people dicking around. Fake Twitter accounts, single-topic blogs, microsites, image macros, even 4chan trolls are building a rich, constantly evolving creative tradition by subverting tools meant for more serious purposes. Learn about the often-inscrutable online creative process from internet around-dickers and the people who study them. Learn how to do this stuff yourself, for fun, for money or to improve the world (with fun and money)."